Upload & Sell: Off
Justin Huffman wrote:
Hey Bill, david hobby, AKA strobist is a super cool dude. He demystified flash for the masses to easily understand. I used to read his blog pretty regularly. thanks to the strobist.com I have a fairly commanding knowledge of how flash generally works and how I can get my intended shot without setting up expensive lighting/location gear and measurbating with a spotmeter for hours. I dont think there has ever been an everyday guy, who set out to share his entire working knowledge of his profession for free; and asking nothing in return. In the strobist 101 he goes into great detail in each setup shot to show the reader exactly what he did to get that "look", again for free.
He doesn't do it for free. A good portion of his income is from the blog. Yes, he freely gives out info, but he also sells tutorial DVDs, workshops, advertising space, product alliances, etc.
I think the best information you can get from David is not lighting, but his marketing skills. He created a niche market by giving away information and then finding ways to make money from that. It's similar to Apple giving away iTunes as a free app and making it easy to purchase music and then selling iPods to carry that newly purchased music with you. David freely admits to studying Apple, Google, and other companies to see what online strategies worked for them and then used those strategies to augment the money he makes from shooting. Brilliant really.