Upload & Sell: Off
I went back through my notes and found some postings by Garyvot from quite a while back. There is so much useful information here. I use this as the basis of my ACR workflow.
My 7D processing tips, assuming you shoot RAW and process in ACR 6.x (LR is much the same):
1. If not already, try using Adobe's 'Adobe Standard' profile. I prefer Adobe's color rendering from the 7D than Canon's for most images
2. Set processing defaults to taste. (I find the 7D files a bit flat SOOC, so I add a bit of micro contrast with +10 Clarity, and strengthen the color response a bit with +15 Vibrance. I also enable lens profile corrections to correct for CA, but usually set the distortion and vignetting controls to zero as I prefer to make these corrections only in certain files. But, just set things up the way you like.)
3. Sharpening & NR: Right away I found that Adobe's defaults resulted in more (and coarser looking) noise at low and medium ISO speeds than DPP. Playing around with the sharpening a bit, I found that the radius setting appeared to be the major culprit. I settled on these defaults:
o Amount: 35
o Radius: 0.6
o Detail: 25
o Masking: 25
o Luminance: 15, 25, or 40 (depending on ISO)
o Luminance Detail: 60
o Luminance Contrast: 0
o Color: 25
o Color Detail: 50
The masking works well at low-medium ISOs, but can result in a more processed look at higher ISOs, so I will often disable it in favor of more organic looking grain. These settings are just starting points, play around to see what you like. I may also do additional sharpening in Photoshop for print output, but often this is all that is needed.
4. At higher ISOs, downsample. (I prefer using ACR for this, rather than Photoshop.). At high ISOs, the 7D files look great (after noise processing) as 11.2Mp finished files.
Don't be trapped into comparing camera-specific noise at 100%. Of course the 7D will have more noise than a 1D2, the sensor is not only smaller but much denser. But if you rendered an 8Mp finished file from a 7D RAW using some of these settings, you will be amazed at how clean and good it is.
As always, processing is a matter of taste. You may find these settings better, or worse, for you, so tweak away!