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| p.1 #16 · p.1 #16 · Have product photography (clothes/merchandise) lighting questions |
A lot depends on what you want as far as final output. With small products like mugs, and flat objects like t-shirts, you can get away with two lights and no reflector. Where are these images going to appear: on a website and/or printed?
What sort of background are you after? Hot white, jet black, another plain color, or in a more natural staging? What do you want from the images? There is more than one way to de-fur a cat.
There are also the products themselves to consider: shooting a mug can be different than a t-shirt or sweatshirt.
For example, shooting a mug with a white background: You can get a near shadowless, near white background using one light in one large softbox on white seamless paper (or even a sheet of white posterboard). If you then want hot white, RGB(255,255,255), this can be achieved easily and quickly in Photoshop (or whatever software you use for post processing).
If you want hot white without post processing, you can use a translucent stage and under light. Or you can raise the mug above the opaque white seamless, on a transparent surface (glass, plexi, lexan, etc).
With t-shirts and sweatshirts, frequently one is shot opened out to show the logo, sleeve length, and style, then a folded pile is used to show the available color range. With the flat shirt, you can use one large softbox and one side light to bring out the texture of the cloth.
An assistant with an ironing board and a steam iron is very handy; although if you look through this season’s clothing catalogs, it seems that a more crinkled look is in, but I can’t see that lasting. There are more shadows this year too. And there are also fewer shots with models and more clothes on hangers, but that could be more to do with cost cutting than a fashion statement.
If you look through clothing catalogs (Land’s End, Territory Ahead, Eddie Bauer, etc), you should be able to pick up lots of ideas. If you want to get out of the evenly lit plain background rut for straight on shots, you can use ply wood with different face veneers, wood wall paneling (real or fake wood), floor tile, etc.